Food waste and unsold food in India’s restaurant industry present a major gap that requires a solution.
Solo UX/UI Designer
3 Months
Figma, Miro and Notion
What was the problem?
In India, tons of edible food are wasted daily. Restaurants and bakeries struggle with surplus inventory, leading to spoilage and lost profits. Meanwhile, many people lack access to affordable food. This creates a critical disconnect: abundant, nutritious food goes to waste while people go hungry.
Solutions Assumption?
A mobile app connecting restaurants, bakeries, and individual sellers with value-conscious consumers could bridge this gap. By allowing businesses to sell surplus food at discounted prices, we can reduce waste and generate revenue. Consumers can access affordable, quality food, saving money and fighting hunger.
Targetted Area
-Bangalore,
-Delhi NCR
-Mumbai
-Hyderabad and Pune
Targetted Audience
-Value-conscious individuals aged 18-45
-Seeking good deals on quality food
-Young professionals
-budget-conscious families.
Design Thinking Process Used?
The process that I followed was the most widely used design thinking process.
Top Insights from OurSecondary Research?
Industry articles / Market reports
Competitor analysis
Yindii
Karma
Eat Sure
Eat Sure
Insights
Real-Time Inventory: View the estimated quantity of each rescued food item available from partnered restaurants. This feature is missing from competitor platforms, offering users better visibility of available items.
Automatic Order Cancellation Due to Network Issues: Orders automatically cancel after a set time (e.g., 30 minutes) if network issues persist, preventing confusion and wasted processing. Competitor platforms lack this feature, ensuring a smoother user experience.
Impact Leaderboard: Track the positive environmental impact of each rescued food item, including food waste saved (lbs) and CO2 emissions reduced (kg). This unique feature highlights the user’s contribution to sustainability.
Top Insights from Our Primary Research?
Survey (Quantitative Research)
Do you normally use the online food delivery app in a typical day?
65%
Do you feel comfortable when it comes to ordering food online?
50%
Do you prefer getting a job based on your skills rather than having a relevant degree?
50%
Survey (Quantitative Research)
Do you normally use the online food delivery app in a typical day?
65%
Do you feel comfortable when it comes to ordering food online?
50%
Do you enjoy ordering food online?
50%
Asked Questions on User Interviews (Qualitative Research)
While you ordering foods from an online food delivery app, then what’s type of challenges you are facing usually?
What do you like/dislike while you ordering foods from an online food delivery app?
How comfortable would you be knowing that some of the meals you order through delivery apps might be coocked food nearing its expiration date that restaurants are trying to sell off in a always more descounted price(above 40%) compared to other's apps and remember it's Freshness Guaranteed?
User Flow?
Where we came up with different ideas and brainstorming how our app would function.
Information Architecture?
Where we came up with different ideas and brainstorming how our app would function.
Key Features and USP of the App?
View the estimated quantity of each rescued food item available from partnered restaurants, offering users better visibility of available items. This is one of our core USPs.
Orders automatically cancel after a set time (e.g., 30 minutes) if network issues persist, preventing confusion and wasted processing. This is a key feature that enhances a smoother user experience.
Track the positive environmental impact of each rescued food item, including food waste saved (lbs) and CO2 emissions reduced (kg), highlighting the user’s contribution to sustainability. This is another core USP of our app.
Hand SketchesLow Fidelity Wireframes?
Hand Sketches used to draw low fidelity wireframes and these wireframes converted in to mid-fidelity wireframes later.
Wireframes Mid - Fidelity?
Next, I translated my ideas into mid-fidelity wireframes using ‘Miro‘ software to create the basic structure of the app.
Design System?
Color Palette Used
Why were these colors used?
#316D49– This deep green color evokes feelings of nature, sustainability, and freshness. It aligns well with the app’s mission of reducing food waste.
#253946 – This purple represents creativity, luxury, and innovation.
Chosen Font
Alata
Wright
Size
Medium
24
Bold
14
Regular
16
Poppins
Wright
Size
Regular
16
Visual Design / UI?
Finally we have UI Screens of the app, Indroducing “Dropout Skills“, Unlock Your Potential: Your Degree Doesn’t Define You.
Prototype Link?
You can explore the interactive prototype by following the link provided here. It offers a hands-on experience of the design, allowing you to navigate through key features and get a feel for the user interface and flow.
You can explore the interactive prototype by following the link provided here. It offers a hands-on experience of the design, allowing you to navigate through key features and get a feel for the user interface and flow.